Most people don’t really know about SEO. They know only a portion of it. Unfortunately, if you know only a portion of it, you will have difficulty when you try to apply it in your website. You might get unexpected result. You might think that certain software will magically help you to grab the first spot of the search engine result page. But, in reality, your website will get slapped from the search engine result for violation and illegal SEO practices. That’s why you need to educate yourself more about SEO. Here are 10 things that you need to know about SEO:
1. It Is A Long And Tedious Process
If you are looking for quick traffic, then SEO is not for you. Remember that SEO requires a big amount of time and effort. Sometimes, you need to spend big amount of money as well to hire several SEO services that will help your website to rank higher. However, the result that you’ll get will be long-term, and it often pays you back several times over. You’ll get free traffic, and lots of it.
2. The Core Of SEO Is Good Content
No matter what the SEO gurus may say to you, SEO is really about good content. What is the purpose of raising your rank in the search engines if not for getting more audience to your website? Then, what are your visitors going to do on your website? Of course, they will want to read your content, and sometimes they also want to buy your products if your content is interesting enough for them. So, in the end, search engine optimization is about providing good content for your visitors.
3. Relevancy Is The Key Factor In SEO
Remember that relevancy is important and you should keep it in mind whenever you apply any SEO method. For instance, backlinks are important for your website and it will help you to increase your ranking. But, irrelevant backlinks will get your website flagged as spam website, which will dramatically lower your ranking. So, relevancy is an important aspect in SEO.
4.Your Keywords Are Important, But Not Any More Important Than Your Content
Of course, you need to insert your keywords into your content in order for the search engines to pick your content. But, you have to remember that the content quality itself is all that’s important. Good keywords without good content quality will be meaningless, and without quality, search engines won’t recognize your website.
5. SEO Is A Long-Term Plan For Your Website
SEO is not a short-term plan for your website. It is a plan for increasing your website traffic long-term. So, you have to regard it as an investment. You won’t see the result right away. But, be sure to keep in mind that you will see results. You just need to keep doing it and wait for the result to materialize.
6. Your Website Design Affects Your Search Engine Ranking
People neglect the importance of their website design. They think that design is not important for SEO. But, they are wrong. Your website design is as important as your content. Without SEO-friendly web design, you can’t boost your ranking quickly. Remember that a website that is easy to load will get picked by the search engines more quickly than the website that has long loading time.
7. Search Engines Are Constantly Changing And Improving
You need to be aware that search engines are not constant. They are constantly improving and changing to be better for their users. So, you need to adapt your website for possible changes in search engine algorithm. Be sure to inform yourself about the latest SEO news that may impact your website, including search engine algorithm change, and adapt your website for the change.
8. Social Media Has A Powerful Impact For Your Website’s SEO
If you have a strong presence in social media, your website will have strong SEO ranking as well. Search engines favour social media because it means people’s power. The things that are popular in social media are usually popular in the real world. Social media can represent people’s interest, and that’s why it will affect your search engine traffic significantly.
9. The Smaller And More Targeted The Niche, The Quicker You’ll Beat The Competition
If you try to beat a tough niche, it would take you years in order to finally win the top position. But, if you try to beat more targeted and smaller niche, you need to wait only few weeks or months, and you can beat the competition easily. It is a good way to increase your product sales. More targeted traffic will get you more sales.
10. Tricking The Search Engines Will Get Your Website Banned Forever
Don’t try to trick the search engines because search engines are more sophisticated today. You can’t buy software and blast your links to thousands of blogs and expect your website to get ranked immediately. That’s for the old time. Today, if you try to trick the search engines, you’ll end up losing all your traffic.
Those are the things that you need to know about SEO, and most people usually don’t know about those things. Now that you know about those important things, you can do your SEO more effectively.
